Eustace L. King
Head Coach: Mite A | Assistant Coach: Pee Wee AA
Eustace L. King oversees all aspects of O2K's business, contract negotiation, sports marketing, athletic training, health management and wealth management. Before O2K, King was a Director at the National Hockey League. By the age of 31, he had become one of the NHL's most influential young executives. Aside from the traditional day-to-day operations of the League, King jointly oversaw corporate sponsorship and was directly responsible for new business development.
King, in conjunction with his Senior Vice President, managed a division that represented in excess of $375 million in worldwide marketing, advertising and promotional support for the sport of hockey. Despite a challenging economic environment, King worked to renew several high profile NHL business partners such as Anheuser-Busch, MasterCard and MBNA, while adding four new partners - Best Buy, Kellogg's, Sirius Satellite Radio and Starwood Hotels and Resorts. While at the NHL, King served as a member of NHL Diversity, designed to introduce economically disadvantaged children of diverse ethnic backgrounds to the game of hockey while also teaching them other essential life skills.
Prior to joining the National Hockey League, King served as a Media Buyer/Planner for Leo Burnett Worldwide, one of the most prominent advertising agencies in the world. King was a key contributor to strategic consulting, marketing plan development and promotional program implementation. In addition to those responsibilities, King identified and negotiated placement in national and local media to generate awareness, increased sales and repeat purchases for the Miller Brewing Company, and McDonalds.
King received his joint degree in Mass Communications and Sociology at Miami University (Oxford, Ohio). He also was a member of the nationally ranked men's CCHA Division 1 Varsity Ice Hockey Championship Team and was a two time recipient of an Academic and Athletic Excellence Award. King recently continued his education by completing The Program on Negotiation at Harvard Law School.
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About Valencia Flyers
The Valencia Flyers has changed hands permanently! We look forward to the opening of the ice rink here in Santa Clarita and especially the start of the new Valencia Flyers with a new vision, advancement and a whole new way of making youth hockey the BEST IT CAN BE.